Meet Valencia
Valencia Mitchell is a strategic marketing professional with more than 20 years of experience transforming brands across diverse industries. She is a respected and credible voice within the marketing community, known for her skill and savvy.
As the founder of this Black woman-owned business, Valencia shares her superpowers of creating and implementing visionary marketing strategies. She has a proven track record of developing and growing lifestyle, product, and service-driven brands. She is a critical thinker who can turn marketing visions into tangible and sustainable business results.
Valencia is a determined leader whose commitment and passion transcend boardrooms. In addition to having an impact on brands and teams, she is making an impact across communities. She is a member of Elizabeth Baptist Church, the National Black MBA Association, the American Marketing Association, and Delta Sigma Theta Sorority Inc. Valencia earned her MBA from Clark Atlanta University and her BS in electrical engineering from Tuskegee University. She is based in Atlanta, Georgia.
Testimonials
“V is a powerhouse. She has the ultimate combination of skills you find in the best marketers and partners. She’s instinctive, fearless, direct, clear, honest, demanding, and positive, and she says thank you all the time. I loved every minute of working with her.”
Audrey M. – Global Chief Brand Experience Officer
“Valencia solves business challenges with process and a collaborative mindset that allows for holistic solutions with long-term growth strategies. Her energy, passion, and vision make her a natural leader and brand builder.”
Liz G. – Global Co-Head of Brand Consulting
“Valencia is a phenomenal strategist with a deep sense of consumer understanding and what is required to build winning brands. This, coupled with her operational excellence, is unmatched! with her operational excellence is unmatched!”
Kim P. – Chief Marketing Officer
“Valencia is equally talented in seeing the big picture and developing the tactical structure, processes, and data required to get there. She’s a top-down thinker and a bottom-up doer who brings strategy and order to her brands.”
Melynn C. - President
“Valencia is the epitome of a strategic thinker. I have worked with her as a colleague at the same organization and as her agency partner. Her marketing acumen is based on sound linear thinking, marketplace knowledge, and precision execution.”
Jocelyn M. – VP, Head of Marketing
“Valencia is an incredible leader that brings passion and strategic thinking to the. workplace. She is one of the most intelligent and personable people in our industry, and I would fully recommend and trust her in any leadership capacity.”
Christopher W. – VP of Strategy & Analytics
“The best leaders motivate and inspire everyone around them, and that is exactly the type of leader that V is. To say that she is one of the most exceptional marketing leaders that I’ve ever had the pleasure of working for is an understatement! V truly embodies the essence of strategic thinking and her passion for building and inspiring high-performance teams, truly makes everyone around her want to strive for excellence.”
Kaci S. – Sr. Director, Marketing Strategy
“I feel like I am a smarter marketer having worked with V. Not only is she incredibly strategic and possesses a knack for how data can be used to inform decisions, she also has innate instincts and big picture broad vision.”
Ritu S. – VP of Global Marketing
“Valencia is an absolute powerhouse. She's the perfect candidate you'd enlist to champion your brand and relentlessly strives to ensure the success of campaigns.”
Jake P. - VP of Brand Partnerships
“Valencia is one of the most intuitive leaders I’ve had the pleasure to work with. She’s laser-focused on a brand’s messaging, clear-eyed on how to drive growth, and happy to roll up her sleeves and do the hard work. I don't know a better example of emotional intelligence matched with strategic vision.”
Sandy T. – Sr. Consultant/Account Manager
“Valencia is a strategic and thoughtful marketer with the ability to drive growth and deliver results, even in the toughest circumstances. Beyond her business acumen, she leads with passion and compassion - and that type of leadership drives positive change and inspires us all to be better professionally and personally.”
Tavia P. – Sr. Vice President
“Valencia asks smart questions, can see the big picture, and shepherds work that makes a bigger impact on a brand's growth than the humdrum or expected. She did all of this in a way that set a high bar to strive for while simultaneously making it fun to be on her team. Would work with her again in a heartbeat!”
Sam R. – Creative Brand Consultant